Putting all teacher’s class supply and wish lists online where parents can access them quickly and easily was a revolutionary idea whose time had come. To help spread the word about Teacherlists.com to parents, teachers and potential consumer brand sponsors, we created a logo, brand guide and marketing materials. Our work included print and online ads, press releases and a sales kit that positioned Teacherlists.com as the new and improved way to help teachers get their lists into parents' hands, and help kids get the supplies they need to succeed.